Our story

 

 As a veteran owned company, "Business Casual" originated while at sea. Long deployments and time away from home, creating a casual lifestyle boosted our morale. Whether it was wearing flip flops in our uniform, calling it "Business Casual" or hitting golf balls into the ocean off the flightdeck of a ship, we embraced the lighter side of life

While stateside my friends and I joked about catching the "Hightide" at 2, implying that we should cut out of work by 1 to spend the day on the waves. We firmly believe that it's essential to loosen up and find balance when you're off the clock. To our customers supporting local businesses and embracing the casual way of living, we strive to create an environment where you can unwind, let go, and truly live life to the fullest.