Embrace the lighter side of life

For those who prioritize life's simple joys, and the art of surfing. A brand built off the values of community, balance, and passion for the sea.

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Why the name Business Casual?

We create the perfect balance of professional flair and the thrill of exploring life's waves. Our logo replicates an image of a suit and tie replaced with a palm tree. Symbolizing the casual coastal living with a touch of professionalism.

Our Story

Learn more about Saltwater University

SWU is a reminder that the sea has a unique way of bringing people together. Creating a community that embraces the soul of surfing and understands the value of living life to the fullest.

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From our customers

Surf Scholars

A page dedicated to culture, community, and the sea

Surf Scholars